Brand Overview

Roots & Herbs is a conscious, ethical, and environmentally responsible natural wellness brand dedicated to holistic care. Its philosophy embraces the well-being of both individuals and the planet. Every formulation is 100% vegan, crafted without animal-derived ingredients such as dairy, honey, beeswax, eggs, lanolin, or non-vegan glycerin.

The brand relies exclusively on plant-based powders, extracts, and oils, derived from roots, barks, leaves, flowers, fruits, seeds, plant milk, wood, and nourishing oils such as almond, avocado, castor, jojoba, and hazelnut. Pure aloe vera gel, herbs, and traditional spices further enhance the potency of each product. All offerings are biodegradable, recyclable, non-toxic, and chemical-free, reflecting a deep commitment to sustainable beauty.

Why Roots & Herbs Was Created?

Roots & Herbs was built on the belief that indulgence, luxury, and beauty should never come at the cost of the environment. The brand demonstrates that it is possible to enjoy premium wellness experiences while minimizing ecological impact.

Continuous self-improvement lies at the brand's core. By staying aligned with evolving technical and market dynamics, the organization ensures that its products remain effective, relevant, and trusted. A loyal customer base consistently returns, drawn by the purity, efficacy, and results delivered by the formulations.

When It Began?

Established in 2014, Roots & Herbs has since upheld its commitment to manufacturing under the most rigorous, hygienic, and quality-controlled conditions. Each product is crafted using premium, 100% vegan herbs and oils to ensure exceptional potency, purity, and effectiveness.

Although modern in execution, the brand's formulations are deeply rooted in the ancient wisdom of Ayurveda, a tradition that spans over 5000 years.

Sales Performance

In the past six months alone, Roots & Herbs has achieved:

  • ₹1 Million in sales
  • 800+ orders fulfilled
  • 970 products successfully delivered


This reflects strong consumer trust and steady brand growth.

About the Founder - Akanksha Modi

Akanksha Modi, Founder of Roots & Herbs, is a visionary fempreneur, an English Honours graduate, and a mother of two. Without an MBA or formal business background, she began the brand with a humble investment of ₹1,000—driven not by financial motives, but by a desire to offer effective, plant-derived alternatives for natural wellness.

Her journey began in her kitchen, where she created herbal blends rooted in Ayurvedic knowledge. The effectiveness of these early concoctions quickly gained recognition. She traveled across India, participating in exhibitions to build her customer base organically.Rewrite